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Barb Pellow recently had the opportunity to interview Christa Carone, Chief Marketing Officer at Xerox. This article offers highlights from the interview, including key challenges that service providers face and how to address these challenges head-on.
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About Barb Pellow
A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
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Discussion
By Henry Freedman on Jun 21, 2012
Wow, appears Xerox certainly may be the world leader in changing brand perception. Frequently I read about Xerox winning contracts to automate people getting parking and traffic tickets. Just the other day they are pleased to announced they signed up the City of Philadelphia for this. Xerox has also presented they can gather information from a car in an HOV lane remote sense how many heads are detected and automatically a ticket if under permitted occupant count. So Xerox is certainly a leader in changing brand perception here. Their future in printing appears to be Xerox's form of transaction printing. Color photos of cars and fines for people. That is going to help Xerox change brand perception faster than any company in our industry.