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In 1985, Peter Drucker published a book entitled Innovation and Entrepreneurship. Although Drucker’s book is nearly 30 years old, its lessons remain relevant. In this article, Barb Pellow discusses how Tukaiz, a supplier of quality marketing communication products and services, is putting Drucker’s principles of Innovation and Entrepreneurship into practice.
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About Barb Pellow
A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
Please offer your feedback to Barb. She can be reached at [email protected].
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Discussion
By Jim Davis on May 17, 2012
Very inspiring look at Tukais. Thanks for sharing. Sets my sights forward with a desire to learn more about partnering with other specialized groups to be able to tackle new opportunities.
By Warren Seidel on May 17, 2012
Frank Defino, Jr. reveals, “One of the things we learned from our early entry into the digital color market is that you need to create your business...We need to optimize utilization of our resources and move not with, but ahead of the market.” This sums up the challenge for all of us in today's environment. Couldn't have been said better.