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What Printers Can Do To Thrive In This Market

We are coping with unprecedented industry consolidation and declining print volumes. As the overall volume of print declines, printing companies are scrambling to find strategies to not only survive, but to grow revenue and margins.


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About Dave Erlandson

Dave Erlandson is General Manager of Caslon & Co. (www.caslon.net ) a firm that specializes in helping companies take advantage of the new business opportunities enabled by digital printing. One of Caslon's primary activities is to serve as the North American Affiliate for PODi, the Digital Print Initiative (www.podi.org ). PODi is a leading industry association focused on developing the market for digital printing through market education and standards activities.


By James Olsen on Apr 02, 2012

Dave, I like using the word "thrive" in this article's headline. It is not only upbeat, but true. Printers can survive and grow in this economy.

For those of them that feel they cannot afford to invest in new digital presses, I suggest they consider partnering with a digital printer (either local or remote) and build the front end infrastructure that will allow them to do any or all of the directions you mention above. This makes complete sense since that's where the higher margins are anyway.



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