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What Printers Can Do To Thrive In This Market

We are coping with unprecedented industry consolidation and declining print volumes. As the overall volume of print declines, printing companies are scrambling to find strategies to not only survive, but to grow revenue and margins.

Monday, April 02, 2012

We are coping with unprecedented industry consolidation and declining print volumes. NAPL reports that the number of U.S. printing industry establishments shrunk by almost 25% between 1998 and the end of 2011. Over the past 12 years, almost 10,400 businesses closed.

As the overall volume of print declines, printing companies are scrambling to find strategies to not only survive, but to grow revenue and margins. Companies realize that with declining volumes in a market most often perceived as a commodity, price becomes the deciding factor. This places huge pressure on margins. Companies need to find alternative strategies to alleviate this pressure.

What are Companies Doing?


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About Dave Erlandson

Dave Erlandson is General Manager of Caslon & Co. (www.caslon.net ) a firm that specializes in helping companies take advantage of the new business opportunities enabled by digital printing. One of Caslon's primary activities is to serve as the North American Affiliate for PODi, the Digital Print Initiative (www.podi.org ). PODi is a leading industry association focused on developing the market for digital printing through market education and standards activities.

Recent Articles from Dave Erlandson

Direct Mail Market Trends

Within the last few years we have seen the introduction of two high-speed inkjet technologies aimed at the direct mail space. One is the new high-speed color inkjet presses and the other is high-speed color inkjet heads that can be mounted on existing offset presses. Read More

Printing Your Future

Recently I had the chance to attend HP’s Print Your Future event, held near the HP inkjet labs in San Diego. The event was hosted by HP’s IHPS division which makes the high speed continuous feed inkjet presses (T2xx, T3xx, T4xx series). I was able to tour the labs and see each of the three press models in operation. Read More

Pricing for Added Value

Today’s print market is as competitive as ever and so it is essential that you understand how to use pricing to maximize your profits. Read More

Inkjet International Days

On March 19th Océ (part of the Canon Group) hosted an International Inkjet Days event at its site in Poing Germany (just east of Munich). Océ invited a group of industry analysts to see the latest enhancements to its impressive inkjet product portfolio and it offered educational sessions on inkjet technology, document security and color perception. Read More

Vegas Restaurant Goes High Tech

Recently I was in Las Vegas for PODi’s AppForum. Our team arrived on the weekend prior to the conference, which was at the Planet Hollywood. It was Sunday and time for lunch so five of us headed down to casino area where the restaurants are scattered about. Looking for a casual, inexpensive and quick lunch we settled on Burgr, a new restaurant owned by Gordon Ramsay, the chef from the TV show Hell’s Kitchen. Read More