In 2003, Harvard Professor Clay Christensen and Co-Author Mike Raynor published a bestseller entitled The Innovator's Solution: Creating and Sustaining Successful Growth. The book explained that roughly one in every ten companies is able to sustain the kind of growth that translates into an above-average increase in shareholder returns for more than a few years. Once a company's core business has matured, the pursuit of new platforms entails high levels of risk that most owners are unwilling to take. They simply do not know how to grow. The authors go on to discuss how established companies need to create disruptions rather than being destroyed by them. They also explain that these companies need to turn innovative ideas and technologies into new disruptive products and services that will lead to long-term profitable growth.

Clearly, the printing industry fits this model. It is a mature industry that is being significantly impacted by new media technologies. There is only one logical choice for print service providers, and that is to create disruptions rather than be destroyed by them, and turn new media innovations into new services that will lead to long-term profitable growth. In 2012 and beyond, there is one dominant technology that will change the landscape for printing—mobile devices.

Mobile phones are the one electronic device that most of us carry at all times. These devices are with their owners for more hours of the day than personal computers, TV sets, magazines, or radios. More than 90% of us keep our cell phones within arm's reach 24 hours a day, seven days a week, 365 days a year. More than 70% of people actually take their cell phones to bed with them and use them as alarm clocks. A study by Unisys revealed that if we lose our wallet, we report it missing in 26 hours. If we lose our cell phone, however, we report it in 68 minutes.