The SMB market provides an enticing, yet challenging, sales opportunity for print service providers. Today's small businesses are seeking partners to help them sell in the cross-media world. They want the solutions that integrate and automate marketing across print, online, mobile, and social media channels. This article cites survey findings and highlights industry examples of service providers and software solutions providers that are beginning to approach automated marketing via cloud-based solutions for small businesses.
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A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.