Author, Speaker, and Consultant Tom Searcy recently published an article entitled What Drives Customer Loyalty Now? in Inc. Magazine. In his article, Searcy advised putting away the golf clubs because personal relationships aren’t enough. Winning deals in today’s market requires expertise. He summed it up as follows:

Across all industry segments, marketers are challenged with understanding how to effectively leverage cross-media communications and build out effective campaigns. They need partners (experts) who have taken the time to understand their unique business processes and can make effective recommendations that will save them time and money while reducing overall business risk.

In 1951, William Van Dyke Sr. formed Darwill in Chicago to imprint signs for Florsheim Shoes retail stores. Since those early days, the firm has become a national leader in print and cross-media communications. Despite the ups and downs in the printing industry, Darwill continues to blaze trails in print and direct marketing applications. The company has developed new products and services that leverage technology and the Internet, streamlined manufacturing processes to become the most efficient provider, and invested its resources in high-quality customer service. Darwill has built the expertise to deliver on its brand promise of providing “Communications that Connect.”