Excerpted below is a Sept. 11 New York Times article that reports the latest plans for commercial development by Trinity Real Estate and Square Mile Capital Management of a vacant eight-story warehouse on Hudson Street, between Charlton and Vandam in Manhattan, once the beating heart of New York City's traditional printing industry. The $220 million building will feature high-end shops, office space and a luxury hotel. Construction is expected to begin shortly.
"...From the 1920s through the 1980s, the surrounding neighborhood hummed with the sounds of printing presses and the smell of ink. But in the late 1990s, Trinity Church, the largest landlord in the area with 14 buildings, made a concerted effort to convert the factories into office space. Across the street from Trinity’s eight-story warehouse is 345 Hudson Street, a nearly 1 million-square-foot building that now houses MTV, CBS Radio, the Guggenheim Foundation, Penguin Putnam Publishers, In Demand and the Weinstein movie company.
“Printers’ hangouts like Renato’s on Vandam and the Printer’s Pub at 480 Canal Street are long gone. And the church has named the area north of Canal Street and east of Varick Street ‘Hudson Square’ to give the neighborhood a greater sense of panache.
“The same trend has unfolded in the now chic meatpacking district and in the garment district to the north and in TriBeCa to the south, as the last remnants of Manhattan’s manufacturing districts succumb to foreign competition, rising rents and the unrelenting pace of luxury development...."
It’s worth remembering that once upon a time, Trinity Real Estate, a subsidiary of the Parish of Trinity Church, owned more than five million square feet of manufacturing space in several buildings located in the Hudson Street/Tribeca/West Village district, most of it occupied by printers in the mid-70s. Beginning in the late 80s, however, Trinity lost roughly 2.5 million square feet of its printing tenancy because of the financial failures of some struggling graphic arts occupants, prompting its 1998 decision not to renew the leases or to significantly raise the rents for most of its printing tenants at 11 manufacturing sites on Varick, Hudson and Canal Streets and the Avenue of the Americas, and to convert millions of square feet of industrial space to commercial use. The move sent shock waves through traditional printing enclaves clustered in and around lower Manhattan. Scores of firms unable to cope with the likely loss of accounts or to bear the expense of relocation, simply closed. Others were forced to move to neighboring boroughs, upstate, or out of state altogether, where rent and utility rates were lower. For the past several years, printing tenants in most Trinity buildings have given way to non-manufacturing businesses like publishing houses and ad agencies, photography and design studios, and luxury development. The events of Sept. 11, 2001, whose anniversary passed while many of us were celebrating a resurgent industry at this week's Graph Expo - exactly where we were six years ago when those events occurred - compounded the damage.
Reports of the Manhattan industry’s imminent demise proved exaggerated, however. Bloody but unbowed, Manhattan's albeit leaner printing industry today continues to function as a linchpin of the NY metro region's print market, which supports nearly 5,700 establishments, 138,000 employees, and generates some $13.7 billion in printing shipments annually, according to Printing Industries of America's 2006 Print Atlas.
Editor's Note: Patrick Henry has written a follow-up piece Never, Ever Say "Stop the Presses" to the Printers of New York City on WhatTheyThink.com.
Discussion
By Dr Joe Webb on Sep 13, 2007
Sorry, but the data quoted are very misleading. There are 2500 commercial printers in the Metropolitan Statistical Area of New York-Newark-Edison, NY-NJ-PA (MSA # 35620). When I went on the Zapdata site and did a count of Manhattan commercial printers (all SIC excluding publsihers), I got 885. Manhattan printing was not discourage, it was murdered by high rents, high taxes, environmental issues, but also by crime levels that made it very difficult to get workers to work on night shifts or come to their part of town. When I worked on the NYC printing study funded by NYC and conducted with Coopers & Lybrand, it was very clear that the City was extraordinarily difficult to do business in, and the shores and welcoming arms of New Jersey were very attractive to all printers who could make the move. Somewhere along the line, the City decided that manufacturers would be better off in Brooklyn, the Bronx, or Manhattan above 96th Street (there was actually a tax break to move there; that was exemption from the 14% "janitorial tax" on rents below 96th). At the time, the City's actions spoke louder than words and were pretty clear: they no longer wanted manufacturing businesses in lower Manhattan. When publishers could send their work to the Midwest, New England, the South, and exotic locales like Ohio, at better prices, combined with the new technologies of desktop publishing, digital file transmission, and the reliability of FedEx for sending proofs, the Manhattan industry lost its prime selling point: proximity. As soon as the designers and agencies and publishers could start doing their own separations, even the prominent trade shops would start to disappear. When book publishers no longer had to send work out to typographers, they left too.
By Jean-Marie Hershey on Sep 13, 2007
I stand corrected. The figures quoted reflect the tri-state region of New York, New Jersey and Connecticut. However, in addition to commercial printers, they also include manufacturers, trade service providers, brokers, dealers and others. J-MH
By Adam Dewitz on Sep 20, 2007
In the 1981 to present NYT archive (which is now free!) there are a number of articles detailing the disappearance of the printing industry in lower Manhattan:
http://query.nytimes.com/gst/fullpage.html?res=9406EEDF1530F93BA25751C0A9679C8B63&sec=&spon=&pagewanted=2" rel="nofollow">Commercial Property/The Building at 75 Varick Street, Now 1 Hudson Square; A Landlord's Subtractions Lead to an Addition http://query.nytimes.com/gst/fullpage.html?res=9C04EEDC1E3CF937A15752C0A9679C8B63" rel="nofollow">Commercial Real Estate; Rarity in Manhattan: Room for a Growing Company to Consolidate http://query.nytimes.com/gst/fullpage.html?res=9806E3DD1339F934A1575AC0A96E958260" rel="nofollow">For Printers, an Eviction Notice; Landlords Are Seeking Cleaner, High-Paying Tenants