Cross-Media Services: It Takes Marketing and Business Development Focus

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Cross-Media Services: It Takes Marketing and Business Development Focus

Firms that are successfully delivering cross-media marketing services are investing time and resources in marketing and business development. Citing recent research from InfoTrends, this article outlines how savvy print service providers are responding to today's evolving print industry. It also provides examples of companies that are successfully positioning themselves for future growth with cross-media services.

By Barb Pellow Published: July 21, 2011

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About Barb Pellow

A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at [email protected].