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As printers continue to evolve their businesses to meet the new market realities, one of the challenges they face is how to optimize their operations and market their new products and services. This is an area where suppliers to the industry can provide significant help. This interview with Kodak's Deb Stranaghan outlines the new Kodak MarketMover program, designed to help printers transform their businesses.
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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Discussion
By Hamilton Costa on Jun 03, 2011
This is a very interesting approach that really differentiates the regular business development services offered by other vendors. It's more close to some industry consultancies also technology agnostics. In the challenging and changing moment like we live now it's a real step ahead.
By Joseph Manos on Jun 03, 2011
Cary, great article as always!
There are other companies in our industry that have provided programs like Kodak's that have been very successful. For example, our FastLaunch Program which provides each Print Service Provider with comprehensive training, business development tools, comprehensive go-to-market sales programs, ongoing technical and sales support to help the printer migrate to a marketing service provider.
We have been working hand-to-hand with our customers for five years and many of these printers are Kodak's customers. This isn't a new concept but very few companies have the resources and staying power to make this program work long-term.
Our customers have told us that our program and support is one of the main reasons they do business with us and it is clear that their success is confirmation of the programs value and ability to provide a foundation for their success in new areas of opportunity.
Since we live integrated marketing services 24x7 we have a unique perspective few have on the true best practices for success in this area regardless of the hardware or business model that drives their business.