Sales isn’t just about being able to meet the stated needs of the prospect. Sales is a dance that starts with a gut feeling. First gain trust and show respect. Only then will your prospect be tuned into your intellectual pitch.
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Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.
well stated- apart from reverse auctions, most purchasing decisions are made emotionally, not intellectually. Good sales people do not sell people, they develop advocates who are committed to helping you win.
Discussion
By David Pilcher on Apr 08, 2011
Great article Jennifer!
By Steven Amiel on Apr 08, 2011
well stated-
apart from reverse auctions, most purchasing decisions are made emotionally, not intellectually. Good sales people do not sell people, they develop advocates who are committed to helping you win.