Books are Not Dead… The Digital Print Opportunity Abounds!
There is a new value chain for book publishing. Instead of trying to guess about print runs (especially in the face of e-books), major publishers are simply printing books on demand. Authors are using this model and selling their creations directly to the public. This has caused the market to become considerably more unpredictable.
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A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
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