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Print plus mobile brings awareness and engagement

Brands, agencies, and traditional media marketers are finding innovative ways to utilize mobile barcodes as an effective means of passing product information in-store, bringing static ads to life, and engaging customers through contests or loyalty reward systems. This article considers some of the things that successful marketers are doing to optimize the print/mobile customer experience.

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About Barb Pellow

A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at [email protected].

Discussion

By Steve Urmano on Mar 24, 2011

Finally an article that embraces the migration of mobile media rich - interactive technologies with the legacy print format. I much prefer this than trying to convince me that cutting trees is a green technology. With a 140 character communication format that our children embrace - we need to learn how to integrate and embrace change in order to maintain relevance.

 

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