Web Enablement and Engagement: We’re Just Getting Started
Over the course of the last decade, Web-enabled printing has grown from 3% of overall print shipments to 15%, and that number is expected to double over the next five years. It is clearly time for print businesses to overcome the technological, cultural, and educational barriers of Web enablement and engagement to capture this growing opportunity.
Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.
Bryan Yeager is a Senior Consultant for InfoTrends’ Business Development Strategies and Production Workflow Solutions Consulting Services. Bryan covers a number of existing and emerging software and technology markets that enable cross-media marketing communications. He is the author of several in-depth Ultimate Guide reports that span across a variety of software categories, and provides insight through research, analysis, and consulting. He can be contacted via e-mail at [email protected] or via Twitter (@bryanyeager).
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.