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The Frosting Looks Great, But the Cake is Awful

Reading past the headlines seems to be Dr. Joe's specialty since no one else is doing it, especially with last Friday's unemployment report. Printing shipments were up in 2010, and January was a strong month, but printing employment seems to tell a different tale. Beware of academics bearing jargon: Dr. Joe explains why “Ph.D.” sometimes, as the old joke goes, means “piled higher and deeper.”

By Dr. Joe Webb

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About Dr. Joe Webb

Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink's Economics and Research Center.

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.

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