Mobile Barcode Campaigns: It’s All About the Experience
Two-dimensional barcodes have become the hot new response mechanism to use in marketing campaigns. While they add interactivity to print by connecting it directly to mobile devices, mobile barcodes can easily be misused and abused. By delivering a seamless, engaging experience, print and marketing service providers can achieve mobile marketing success and repeatable business.
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Bryan Yeager is a Senior Consultant for InfoTrends’ Business Development Strategies and Production Workflow Solutions Consulting Services. Bryan covers a number of existing and emerging software and technology markets that enable cross-media marketing communications. He is the author of several in-depth Ultimate Guide reports that span across a variety of software categories, and provides insight through research, analysis, and consulting. He can be contacted via e-mail at [email protected] or via Twitter (@bryanyeager).
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.