Allegra: Retooling its franchise network with Marketing Central
This article provides a case history of the Allegra Network, a Michigan-based company that began franchising in 1977 and launched its franchise brand name in 1996. The Allegra Network is embarking on an aggressive plan to help its members evolve into cross-media specialists and marketing service providers who also excel at the delivery of print.
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A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
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