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In the twelfth and last article of this series, industry expert and WhatTheyThink contributor David Zwang finishes his discussion about cross-media communications and production basics, this time with a review of what you should be doing and why you should be doing it.
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About David Zwang
David Zwang travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies. He can be reached at [email protected].
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