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Retailers are working to combine the power of mobile and print as they attempt to convince consumers to shop with them. They can get the word out about holiday sales via print, SMS, the mobile Web, and branded applications, while brands can use various forms of mobile advertising to achieve their holiday-specific goals. This article provides examples of several retailers that are using mobile marketing to increase their reach.
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About Barb Pellow
A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
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