Sales Strategies: Sell Print and More by Connecting the Dots

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Sales Strategies: Sell Print and More by Connecting the Dots

How do you wring more out of the sponge? How do you provide your clients with greater benefit? How do you match your services to your clients needs? Mike Philie of the NAPL has some advice on how to “hear” what your customer is really asking for.

By NAPL Published: November 5, 2010

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.