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To send timely messages, marketers must have a clear understanding of the customer’s situation so they can generate the best event-based marketing activity. This is where something called trigger-based marketing comes into play. Trigger-based marketing works on the premise that you communicate with your customers at the precise time when they have a high propensity to purchase. This article provides information on two companies (RT Associates and Associates International) that are stepping up to the challenge of trigger-based marketing.
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About Barb Pellow
A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
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