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EFI released positive quarterly earnings last week with 28% revenue growth. CEO Guy Gecht indicated that EFI’s transformation is complete. EFI has gone from a single family of products (Fiery) to a broad portfolio of products, including VUTEk, Rastek, and Jetrion inkjet printers as well as APPS. They’ve aimed their efforts at key growth areas of the print industry: short run digital printing for documents, signage, packaging and software that automates business processes, with multiple channel strategies. WhatTheyThink spoke with Gecht following the earnings call to learn more.
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Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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