Packaging… The Next Major Analog-to-Digital Opportunity (Part 2)

This is the second part to a two-part series. Read part one here.

Packaging protects the products that are meant to be distributed in the market for the purposes of sale or storage. Some of the most common packaging products include boxes, envelopes, cartons, cans, bottles, bags, wrappers, and containers. In a world where everyone is trying to differentiate themselves, packaging can also provide a competitive advantage. In addition to protecting products from damage, attractive packaging designs and labels are helpful in grabbing the attention of consumers. Packages are the last chance that a marketer gets to influence a consumer’s purchasing decision.

In addition to being strong and attractive, packaging must also be affordable. While digital printing technologies have historically been deemed more expensive, supply chain managers are starting to get a clear picture of the value proposition associated with just-in-time print on demand packaging solutions. The typical supply chain manager is seeking a partner that delivers:

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About Barb Pellow

A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at [email protected].

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