Packaging: The Next Major Analog-to-Digital Opportunity

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Packaging: The Next Major Analog-to-Digital Opportunity

Packaging is the material surrounding a consumer item that serves to contain, identify, describe, protect, display, promote, and otherwise make the product marketable and keep it clean. Packaging is also a key opportunity for the digital printing market. This article highlights the opportunities that digital printing technology can bring to this market.

By Barb Pellow Published: March 11, 2010

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About Barb Pellow

A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at [email protected].