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The custom book market offers tremendous opportunity for a number of different constituencies, including creative content providers, Web publishing solutions, and print service providers. The combination of more affordable high-speed digital devices, Web-based content and tools, and a desire for personalized content is causing the custom book market to grow. This article highlights examples of two companies (Penwizard and RPI) that are capitalizing on this opportunity.
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About Barb Pellow
A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
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