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Print Service Providers Are Going Social!

Now that social media has entered the mainstream, print service providers that build the right marketing strategies have more opportunities than ever. A number of savvy print and marketing service providers are getting into the game and effectively leveraging social media to keep the lines of communication open with their customers. This article discusses how companies like Vistaprint and Tukaiz are using social media to drive business results.

Thursday, February 04, 2010

Social media has entered the mainstream, providing new opportunities for print service providers that build the right marketing strategies. Customers are having conversations about your company and your brand. As a critical component of the marketing mix, print service providers must learn how to listen to, engage in, and participate in the conversation. While brand marketers want social media to build buzz and engagement, social media users are seeking a return. A December 2009 MarketingSherpa survey indicated that learning about specials and sales was the top motivation of those who “friended” or followed a brand online. Learning about new products, features, or services was a close second place. Third on the list was entertainment.

Figure 1: Reasons for “Friending” or Following Companies through Social Media

Social marketing is at the forefront your customers’ marketing strategies, and you need to build a social marketing game plan for your business. The statistics are compelling:


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About Barb Pellow

A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at [email protected].

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