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A 2008 Harvard Business Review article, "Reinventing Your Business Model" by Mark Johnson, Clay Christensen and Henning Kagerman states that the secret to maintaining a thriving business is recognizing when it needs a fundamental change. According to the article, “Great business models can reshape industries and drive spectacular growth. Yet many companies find business-model innovation difficult. Managers don’t understand their existing model well enough to know when it needs changing—or more importantly, how to change it.”
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About Barb Pellow
A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
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