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At the recent IPA Technical Conference, Chromaticity introduced an ink optimization solution that, according to the company, reinvents the way color separations are produced, a process that has remained relatively unchanged for decades. WhatTheyThink spoke to Ian MacKenzie, Chromaticity’s Vice President of Marketing, to get more detail about this bold statement and what it might mean to the industry.
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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