It's About Time We Got Smart About Chaos

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It's About Time We Got Smart About Chaos

On August 3, Advertising Age columnist Bob Garfield's book, Chaos Scenario, will be released. The content has been previewed for a quite a while, and I cited it a few years back. Since the time of his first column about it, titled “A Look at the Marketing Industry's Coming Disaster,” much of what he projected has come to pass.

By Dr. Joe Webb Published: July 27, 2009

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About Dr. Joe Webb

Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink's Economics and Research Center.

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.