In the Current and Emerging Era of Rampant Connectivity and Social Media, Where Do Print's Benefits Stand Now?
Back in 2006 I discussed the benefits of print as they stood at that time. Just think: last year, consumer Internet traffic surpassed business traffic; the iPhone was introduced in mid-2007 and the Kindle in 2008; social media did not exist for all practical purposes, and it now is 10 minutes of every hour consumers spend online. Add the downdraft of a worldwide recession, and you have listed every reason for every B2C, B2B, and all other organizations to re-cast their media plans and expectations.
Here is where those some of those benefits now stand and the impact these forces have had on them; this is followed by some discussion about what this all means to our industry:
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