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Redefining Sales

The goal of our industry has never changed:

Monday, June 30, 2008

Not surprisingly, job titles and functions within our industry are also experiencing a similar redefinition and evolution—and nowhere is this reality more evident than in Sales.  Since the sales function continues to be such a critical component of printers’ business success, this article charts the different directions in which we are seeing sales roles transform to keep up with the changing times.

We begin by saying that, although requirements for sales staff are changing drastically, certain universal prerequisites still apply.  Specifically, sales staff functioning in any capacity must be able to:

However, at the same time, at least two major factors are propelling the necessity to overhaul traditional sales functions:  first, although our industry creates a manufactured product as its outcome, it is fundamentally a service industry.  And therefore, in order to succeed, companies must be service-oriented.  Second, the marketplace and demands of doing business have become so complex that companies’ success depends on their ability to recognize these complexities and respond by discovering and deploying the tools and resources needed to convert them into profit.


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About PrintLink

PrintLink’s articles explain the nuts and bolts of maximizing your human capital resources.  Should you wish to receive a PDF file of this article, please contact [email protected].  Or you can find past PrintLink articles in our recently published e-book, titled HR Bible for the Printing Industry: a how-to guide for profitable hiring. It is available by clicking on the following link to the WhatTheyThink Book Store: https://store.whattheythink.com/operations-management/hr-bible-for-the-printing-industry

PrintLink is North America's foremost personnel agency for the printing industry. Our managers offer discreet, confidential placement for all permanent positions in printing, publishing, packaging and document management. Our objective is to make introductions resulting in productive long-term employer/employee relationships.

We accomplish this goal by serving as a bridge between employers and job-seekers. Our industry-savvy managers provide a high standard of professionalism, and personal attention to both sides while helping them achieve the best and most mutually rewarding matches possible. We have earned a reputation for consistent, successful results. Employers who partner with us lessen the burden and increase the effectiveness of their hiring process.

PrintLink built its trustworthy reputation by following a strong professional ethic. We are NOT headhunters and never try to recruit candidates away from their employers. Candidates come to us. Most want to explore new opportunities discreetly because they are actively employed—a situation that gives you comfort and value in accessing hard-to-reach, motivated employees.

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