All kidding aside, it shows that traditional media are used by older consumers rather than younger consumers, and that new media are, as expected, opposite that alignment. Note that seniors were highest for newspapers and magazines, but younger boomers were higher for radio. More striking is the fact that using a PC at home is, except for Gen Y, almost the same for the other age groups, age 28 and higher.

While the total of these selected items is higher for Gen Y, note that the totals are not all that different for the other categories. Even though television use seems to increase with age, when video games, DVDs, and TV are added together, the amount of time spent in front of “the tube” is about the same.

Also note that there is no “old tech” version for phone use, which probably skews the data. There is no doubt, however, that cell phone use is higher for Gen Y because they have had access, rather cheaply, for as long as they can remember. Since all recorded history started with the day they were born, that’s all that matters to them.