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Best of Dr. Joe: Translation Services

Translation Services Over the years,

Monday, July 30, 2007

Over the years, I have been pleased to provide translation services, gratis, to the industry at large. The reason I do this is that I'm trying to start a movement in favor of plain speaking in press releases.

Last week, a press report about a supplier's exit from the US market underscored the need for my translation services. The report included verbiage that would truly stymie any industry observer. So I am pleased to offer a translation of the following, as part of my lifelong (or career-long) commitment to our business:

...we shifted from visionary mode to operating mode in an effort to strengthen and grow the company, and this is a logical and prudent move for us. It will reduce duplicate overhead expense and concentrate our resources where the market is the strongest for us.


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About Dr. Joe Webb

Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink's Economics and Research Center.

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