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Selling Mailing Services: Getting Started

A company's general intangibles have a very tangible impact on a company's valuation. Intangibles that are perceived as attractive can greatly enhance a company's value while negative or negligible intangibles can drag it down. To safeguard the worth of their businesses, NAPL Senior Vice President and Consultant John Hyde believes that graphic communications company owners should take proactive steps to protect their intangibles.

Tuesday, August 18, 2009

A company's general intangibles have a very tangible impact on a company's valuation. Intangibles that are perceived as attractive can greatly enhance a company's value while negative or negligible intangibles can drag it down. To safeguard the worth of their businesses, NAPL Senior Vice President and Consultant John Hyde believes that graphic communications company owners should take proactive steps to protect their intangibles.

“General intangibles are perishable,” he notes. “They can deteriorate quickly when things start going wrong. If nothing is done to protect them, they can spoil to the point where they have little or no value.”

Typically, the general intangibles of a graphic communications business include the company’s:


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