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Appeal for Help in Fixing "a Somewhat Broken Business" Epitomizes Survival Struggle for the Industry as a Whole

A few weeks ago I received a telephone call from an industry executive and WhatTheyThink reader who described himself as an "

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.