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ViaTech: Managing the Print Supply Chain to Support Customers in a Recession

In a difficult economy,

Thursday, January 29, 2009

ViaTech: The Right Value Proposition at the Right Time

ViaTech Publishing Solutions (www.viatechpub.com) serves the publishing community with technologically driven digital print and Web-enabled solutions. It provides more than 4,000 publishing customers with printed materials on demand. A key portion of the company’s value proposition is that it can provide global services for clients. ViaTech has 10 manufacturing locations in the U.S. and the U.K. and as well as partners in Europe, Asia, and San Francisco.

ViaTech Publishing Solutions was incorporated in New York in 1961 and initially provided binders to its clients. The business evolved and its focus shifted from producing binders to producing the printed content contained in the binders. Today, ViaTech’s primary mission is changing the way that publishers provide content to customers or provide materials to classrooms. Customers rely on ViaTech for its expertise in offset printing, print on demand, CD/DVD duplication, media packaging, custom tabs, translation, e-commerce, and localization. ViaTech focuses on providing training materials for software firms, training companies, hospitality firms, and consulting organizations. Clients include SAP Education, Achieve Global, DuPont, and Hilton Hotels.


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About Barb Pellow

A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at [email protected].

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