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The print industry has continuously evolved through reinvention, but today’s next move requires more than a new press or clever idea. As margins tighten and customers demand new forms of value, many printers are eyeing fresh markets like packaging, labels, or décor, only to discover that crossing segments means rethinking everything from workflow to sales strategy. Here are the five strategic considerations that separate smart diversification from costly distraction, and guidance on how to expand your print footprint with purpose, confidence, and long-term success.
Tuesday, March 24, 2026
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Stay informed. Stay competitive. Stay ahead.Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com. Ryan McAbee is Chief Analyst at Pixel Dot Consulting LLC.
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