Texintel CEO Debbie McKeegan talks with Margo Montoya at PRINTING United in Las Vegas, 2024. At PRINTING United 2023, Coldenhove received feedback from signage customers seeking lighter grammage paper for dye sublimation. In response, they developed a high-performing, 100g paper that is highly absorbent and dries quickly. This paper, coated with their latest technology, is now available in stock in 126-in. rolls, suitable for soft signage. The innovation aims to meet the growing demand for personalization and sustainability in the industry, offering a lighter weight option that is both cost-effective and consistent.
The product was developed and tested within a year, showcasing Coldenhove’s rapid response to market needs.
Key Takeaways:
- Coldenhove has a strong presence in the North American market and long-standing relationships with customers who have been using their paper for 20–30 years.
- The personalization and customization trends in the industry are creating both challenges and opportunities, with increased variety and complexity of products.
- Coldenhove developed a new product called Extreme Sign, which is a high-performing, lighter-weight (70g) dye-sublimation paper designed to meet customer demand for faster printing, less heat, and reduced waste.
- The new Extreme Sign product was tested with technicians who provided positive feedback, giving Coldenhove confidence in its performance and reliability.
- The Extreme Sign product is now available in stock, with 126-in. rolls prepared to meet the typical requirements of the soft signage market.
- The conversation emphasizes the importance of nuanced paper technologies and innovations that contribute to the overall sustainability of the industry.
Watch the video interview:
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