WhatTheyThink

Premium Commentary & Analysis

Kodak: Reestablishing a Brand

The Kodak brand became ubiquitous with photos creating the tagline a “Kodak moment” and becoming a part of the vernacular. Then came technological and market shifts, bringing them to bankruptcy. However, they are now profitable and innovative again, with what appears to be a future of growth.

Tuesday, November 05, 2024

The Eastman Kodak Company was incorporated May 23, 1892, by George Eastman and Henry Strong. It was founded as a result of George Eastman’s desire to create a lighter weight, easier to use, and less expensive camera than was available at the time. According to the Kodak story, “The camera was as big as a microwave oven and needed a heavy tripod. And he carried a tent so that he could spread photographic emulsion on glass plates before exposing them, and develop the exposed plates before they dried out. There were chemicals, glass tanks, a heavy plate holder, and a jug of water. The complete outfit ‘was a pack-horse load,’ as he described it.”

In the mid 1870s, Eastman started to experiment with making gelatin emulsions of his own. By 1880, he not only developed a formula that worked but patented a machine for preparing large numbers of plates, and soon started selling them to other photographers. For most of the 20th century, Kodak held the dominant position in photographic film. Additionally, they developed the most popular consumer cameras including the Brownie and the Instamatic. The Kodak brand became ubiquitous with photos creating the tagline a “Kodak moment” and becoming a part of the vernacular. Since its founding, Kodak has also worked with the U.S. Government on many projects developing special films and cameras for testing and reconnaissance.

The company was doing so well from its inception through the 1970s that it made no mergers or acquisitions. This probably contributed to putting them in a difficult place when new technologies and their uses started to create new competition at the turn of the century.


Continue reading your article
with a WhatTheyThink membership.

WhatTheyThink Annual Membership

Less than $4/week.

Get unlimited access to in-depth commentary and analysis covering the latest trends, emerging technologies, operational strategies, and key events across every segment of today's printing industry.

Stay informed. Stay competitive. Stay ahead.
WhatTheyThink Day Pass

$5 for 24 hours

Unlimited access to all of WhatTheyThink. Get your Day Pass

Already a member?
Sign In

About David Zwang

David Zwang travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies. He can be reached at [email protected].

Recent Articles from David Zwang

Xerographic: From Copy Shop to Digital Commercial Printer

Xerographic: From Copy Shop to Digital Commercial Printer

“As we started to look and evaluate press manufacturers, we were completely impressed with HP. We chose them, in part based on the constant development of products, future product platforms like the new HP Indigo 7K+, and the direction they’re going. We feel like we can grow with them for many, many years”, according to Richard Smith of Central Florida’s Xerographic, “They’re a partner.” David Zwang takes a look. Read More

Production Automation: Bridging AI with IA

Production Automation: Bridging AI with IA

The print and packaging industry has been using IA (intelligent automation) in the form of pipeline automation for decades. Now there is a way to integrate a new AI tool with Enfocus Switch to bridge AI with IA. Read More

Canon: Continued Production Inkjet Development and Growth

Canon: Continued Production Inkjet Development and Growth

With more than 2,000 ColorStream units delivered worldwide, Canon has introduced the new 7000 series for mid-range production. To say that Canon has been broadening their portfolio of production printers is probably an understatement. There are new developments in the ProStream platform and the new iV7 B2+ cut sheet press is about to hit the street. Read More

Kodak Keeps on Growing!

Kodak Keeps on Growing!

Coming out of three consecutive quarters of year-over-year growth, Kodak has been delivering on their promise to rebuild and transform the company. In this Business Update video, David Zwang talks with Jim Continenza, Eastman Kodak Chairman and CEO. Read More

The Start-Up Chronicles: dappas—Next Level E-Commerce Packaging Intelligence

The Start-Up Chronicles: dappas—Next Level E-Commerce Packaging Intelligence

The ultimate goal of dappas is to help facilitate design and eliminate the entire prepress production, so all the converters who are working with them get a stream of work that is ready to go to press and converting. Read More