Branding Bullseye: How to Hit Packaging Color Targets

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Branding Bullseye: How to Hit Packaging Color Targets

David Hunter explains how to avoid a brand owner’s worst nightmare: two packages for the same product sitting side by side on the store shelf and the colors don’t match.

Published: October 30, 2024

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.