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California’s governor just signed into law a first-in-the-nation law requiring companies that make clothing, footwear, and textiles—including drapes, towels and bedding—to set up the nation’s first mandatory take-back program for unwanted clothes. This comes on the heels of a similar law in France, foreshadowing big changes for the industry and hopefully, benefits for the planet.
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Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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