The last few big print shows have been bastions of collaboration! Content creators, print and finishing hardware vendors, and software developers collaborated to show how their products produce output. The most recent stories come from the PRINTING United Alliance Expo, where we baked in the Las Vegas heat, learned to navigate new exhibit halls, and had a chance to see and participate.

Three applications were notable:

The most valuable vendor booths at trade shows are the ones that show you practical applications and provide information on how you can leverage their technology to expand your business. Software vendors face a few hurdles because their product isn’t something tactile. You can show a screen and explain processes, but without that tangible value proposition, it can be hard to see why you might want to consider the workflow and software tools for your shop.