What is your first thought when you consider your evolving marketing plan? Even if you don’t have a formal plan, do you look for a digital outreach solution first? Do they seem to be the easiest to implement or less expensive? It is a typical plan, and while digital marketing solutions are essential in a modern marketing toolkit, that approach puts you into a large content pool vying for attention. When you consider that many marketers believe that their best options are in the virtual realm, dominated by emails, social media, and text messages, there are advantages to thinking outside of that box. Printed magazines are uniquely powerful in business marketing, especially for companies who want to build their brand, communicate value propositions, share success stories, and promote events. Adding a print magazine to your marketing strategy could bring a lift that no text message could ever accomplish.

Unlike emails or social media posts that are often quickly glanced at or deleted, we touch and peruse magazines. They have a tangible, physical presence. You can flip through them, make notes on them, bookmark them, and keep them for future reference. It’s tactile. It engages more of the senses, creating a deeper connection with readers than digital content.

When you create a lasting presence with a magazine, you can showcase your values, products, and services and spotlight your team members, customers, and industry. These magazines can be mailed directly to customers or placed in waiting areas, offices, and events where potential clients can interact with them. Magazines inherently carry a sense of prestige. A well-crafted magazine sitting on a desk or coffee table has far more staying power than a quickly forgotten email or text message.