Designing for Next Use: Changing the Focus in Textiles and Packaging

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Designing for Next Use: Changing the Focus in Textiles and Packaging

Circularity in both textiles and packaging is getting more attention, and importantly, not just recyclability or using recycled materials, but creating a truly circular life cycle that begins with designing for next use. This article explores this concept and uses two companies—Patagonia and DS Smith—as examples of what’s possible to truly create a circular economy.

By Cary Sherburne Published: September 30, 2024

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

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