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Two articles recently caught my attention relative to sustainability and carbon capture. Google and Microsoft are taking diametrically opposed actions. (And by the way, they are also collaborating on some initiatives!) In this article, we reiterate definitions of carbon offsets or credits and the most common ways it is implemented, as well as discuss the difference between investing in carbon capture or removal directly and through credits. Carbon capture is likely the fastest way to stem the tide of climate crisis, although it won’t happen overnight. There are some big projects underway, but many still need to reach scale and affordability. And they need to be done safely, ethically, and transparently.
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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