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TECHNOLOGY OUTLOOK: SOFTWARE & WORKFLOW—Hybrid Software Drives Smart Print Factories

Hybrid Software today has grown organically and through the acquisition and integration of an extensive but synergetic group of companies. This has allowed them to build very complete and efficient solutions for both OEMs as well as PSP users. David Zwang explores how Hybrid software can control all aspects of print production.

Wednesday, August 28, 2024

Hybrid Software today has grown organically and through the acquisition and integration of an extensive but synergetic group of companies. This has allowed them to build very complete and efficient solutions for both OEMs as well as PSP users. If we look at the increasing requirements and demands of print production, data is at the heart. It is at the core of the processes, but it can also constrain it as you start to add increased press speeds, resolutions and variable data.

These demands require even more significant and costly hardware to keep up with the presses creating a need for server farms. These server farms are beginning to look as big as the press, and add a significant expense to the press equipment cost. Ideally, addressing this issue requires a solution from a company like Hybrid Software that has control over all of the pieces from the core infrastructure to the end user workflow.

So how do you get the data to the printhead with maximum efficiency? Harlequin Direct has accomplished this with desktop class, not expensive higher class, server CPUs using an intelligent data flow as you can see in the illustration on this page. Getting the data to the printhead only addresses part of the problem. How do you process synchronize, inspect and compare all of that content on the fly at press speeds? Global Graphics found that their Mako SDK could be used to help address content inspection requirements where the applications are static data or offline variable data.


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About David Zwang

David Zwang travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies. He can be reached at [email protected].

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