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TECHNOLOGY OUTLOOK: DISPLAY GRAPHICS—Mimaki Partners with Artists for Dynamic drupa Stand

Pat McGrew reported from Mimaki’s drupa stand that combined décor art, wearable art, and 3D art.

Wednesday, August 28, 2024

Bringing a stand to drupa is a big task. It is easy to focus on the products, but differentiation calls for creative thinking. Danna Drion, General Manager Marketing & PM EMEA at Mimaki Europe B.V. is one of those creative thinkers. In building the Mimaki stand, she went to users of the Mimaki solutions to find exhilarating examples of how artists use the versatility of Mimaki solutions to create décor art, wearable art and 3D art.

One of the contributors is visual artist Kinda Youssef was born in Syria in 1984. Today she leverages artificial intelligence tools to weave together memory and imagination, creating compelling images you saw as you entered the Mimaki stand. The art installation was called Weaving Memories—Bringing Realities.

She begins by drawing on her memories and desires/longings, translating them into prompts for AI image generation tools. These AI-generated images then act as a springboard for a collage-like process. Youssef meticulously paints within the computer-generated landscapes, constantly refining them to evoke the most vivid recollections from her mind. Through this interplay between memory, technology and artistic intervention, Youssef's creations bridge the gap between the real and the imagined. Once you see the creations, you’ll want to know more. Her portfolio is at instagram.com/kindaimages.


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About Pat McGrew

Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com.

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