Workflow for the label and packaging segments has a galaxy of interdependencies. The brand has style, theme, and execution guidelines that require implementation using multiple software tools. In addition to design, consider the issues of forming the structure of a box or flexible pouch. Then, there are the challenges of taking primary packaging and loading it into secondary packaging for shipment or placing it on a pallet. It is a complex environment! This is the world that Esko supports with its software platform, suites—and EskoWorld! The 2024 edition took place at the Gaylord Texan outside of Dallas in June, hosting Esko team members, partners, current users, and prospective customers. Bringing together innovators, experts, and enthusiasts from the print and packaging industry, this year's event did not disappoint, with a slew of groundbreaking announcements and significant industry developments.

The opening, as a morning chat show, was fronted by genial host Jan de Roeck, Marketing Director for Esko. The format was an innovative approach to running through announcements and providing thought leadership that set the tone for the rest of the event. Each segment unveiled the latest iterations of its flagship software solutions, emphasizing enhanced automation and the power of leveraging cloud services for efficiency.

One of the segments included an explanation of the rebranding of the Esko Cloud to Esko S2 by President Joël Depernet. He encouraged attendees to think of S2 as they think of Microsoft OneDrive—as the central depository for all assets so they are accessible to all tools and services. The goal for S2 is to facilitate seamless collaboration across geographically dispersed teams. This move aligns with the industry trend towards remote work and digital transformation, enabling real-time collaboration and reducing the time to market for new packaging designs. With that vision as the starting point, the case for moving to the cloud included the ease of integration and user-friendliness.