Artificial Intelligence and What It Means for Marketers

Artificial intelligence (AI) significantly impacts marketing by improving customer experience and campaign effectiveness. This article explores AI's current influence and potential future impact on marketers. Discover how AI applications like static image recognition, tagging, and cyberattack prevention are transforming the marketing landscape. Arm yourself with the best data available and learn how to successfully leverage AI.

The rapid advancement of artificial intelligence is reshaping business operations. Earlier this year, Keypoint Intelligence examined AI's current influence and potential future impact on marketers. Our Direct Marketing Communications study revealed that while AI's role in direct marketing is growing, there remains significant untapped potential, with less than a third of respondents regularly using AI to improve outcomes.

AI and Customer Experience

The study surveyed over 300 senior-level business professionals. While it revealed that only 3% of firms were not using AI at all, it also showed that less than a third of the respondents used AI regularly. Over three-quarters of respondents believe AI's impact will be significant or transformative. However, despite AI's capabilities, over two-thirds believe human intervention is still necessary for making better business decisions.

The Bottom Line

Although AI is said to be shaking up the business world, the study revealed a significant opportunity for marketers to educate themselves and determine how best to capitalize on the technology for their success. AI is poised to become central to direct marketers' strategies. With its ability to analyze data, segment audiences, automate tasks, and personalize content, AI will be transformative yet still require human creativity and oversight. The notion that AI will eventually render our jobs redundant remains distant. AI should be viewed as a tool that complements and enhances human creativity and decision-making rather than as a competitor. The opportunity to enhance job outcomes through AI is here now and should be leveraged for success.

The core message is clear: AI is transforming business practices, from strategy development to customer service. Staying abreast of rapid technological advancements is crucial for your business success. Keypoint Intelligence offers timely and informative insights on current and future market trends and developments through our AI Advisory Service.

Click here to subscribe to our monthly AI Lens newsletter for $300 per year. Take a look and explore a recent issue.