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Navigating the Print Industry Community: User Groups vs. Customer Advisory Councils

There are many ways to learn about the latest changes in the print and e-communication industry. Industry associations and the events they host are a good start. The next most valuable sources are the user groups and vendor customer councils. They let you dial into the specific information that will help you grow your business.

Tuesday, April 30, 2024

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Joining a print association provides access to a plethora of services and education options. It inserts you into a vibrant network of professionals who have experience you can tap into and leverage. But it is only one facet of becoming a well-rounded professional in the print and ecommunication space. To bring the most opportunity to your business, consider the value of the user groups and customer councils in the industry.

First, take a moment to understand the differences between user groups and customer councils. While both offer opportunities to learn, network, and share experiences, they differ significantly in their structure, goals, and benefits.


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About Pat McGrew

Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com.

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