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A bipartisan bill introduced in the U.S. Senate is designed to “establish a regional trade, investment, and people-to-people partnership of countries in the Western Hemisphere to stimulate growth and integration through viable long-term private sector development,” according to an article published in The Sourcing Journal. Perhaps its unique incentive-based approach, rather than the penalty-oriented regulatory compliance approach more often used in these types of legislation, will encourage brands and retailers to jump on board faster. This article outlines key elements of the bill, including both challenges and opportunities in terms of getting it signed into law and implemented.
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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